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FOOD FOR THOUGHT
Defining leadership principles to emulate...
Combine Science and Humanities
Jobs had a way of connecting humanities to the sciences, creativity to technology and the arts to engineering. There were greater technologist, (Steve Wozniak, Bill Gates), and certainly better designers and artists. But at the time, no one else could better fuse together poetry and processes in a way that jolted innovation and he did it with an intuitive feel for business strategy. At almost every product launch over the past decade, Jobs ended with a slide that displayed a sign at the intersection ofliberal artsandtechnologyStreets.
Jobs was never done, even when he was dying, he set his sights on disrupting more industries. He had a vision for turning textbooks into artistic creations that anyone with a Mac could fashion and craft - Something that Apple announced in January 2012. He also envisioned producing magical tools for digital photography and ways to make television simple and personal. No question that in time, these will comeaswell.Assadasitisthatheisnot alive to see them to fruition, his rules for success enabled him to build an empire that will not only create these and other
- Steve Jobs
disruptive products, but will stand at the intersection of creativity and technology as long as Jobs DNA persists at its core.
The creativity that can occur when a feel for both the humanities and sciences exist in one strong personality, could be a key to building innovative economies in the 21st- century. It is the essence of applied imagination, and it’s why both the humanities and the sciences are critical for any society that is to have a creative edge in the future.
It is in Apple's DNA that technology alone is not enough - it's technology married with
liberal arts, married with the humanities, that
yields us the results that make our heart sing.
- Steve Jobs
PAGE 3 INSIDE ACCESS | AUGUST 2020 2ND EDITION
Contributed by
Oye Jolaoso
*Source: Harvard Business Review